Luma Dream Machine pricing

Checked 29 Sept 2026

Luma Dream Machine pricing
Plan	Price	Annual billing	What you get	Status
Free	Free ≈ €0	—	—	Supported Sources and evidence Status Supported Confidence 58/100 Method web research (secondary sources) Observed 29 Sept 2026 Confirmed on the official source Not yet confirmed verbatim on the official source Evidence Web search summary: "Lite: $9.99/month (or $7.99/month with annual billing); Plus: $29.99/month (or $23.99/month…); Unlimited: $94.99/month (or $75.99/month…)… The legacy Dream Machine plans (Lite, Plus, Unlimited) still exist and keep a free tier, while the newer Luma Agents tiers launched in March 2026… at $30, $90 and $300" Sources [Official docs] Dream Machine Guide: Payments & Subscriptions (lumalabs.ai) [Secondary source] eesel.ai (eesel.ai) [Secondary source] magichour.ai (magichour.ai)
Lite	US$9.99/mo ≈ €8.80	US$7.99/mo	—	Supported Sources and evidence Status Supported Confidence 58/100 Method web research (secondary sources) Observed 29 Sept 2026 Confirmed on the official source Not yet confirmed verbatim on the official source Evidence Web search summary: "Lite: $9.99/month (or $7.99/month with annual billing); Plus: $29.99/month (or $23.99/month…); Unlimited: $94.99/month (or $75.99/month…)… The legacy Dream Machine plans (Lite, Plus, Unlimited) still exist and keep a free tier, while the newer Luma Agents tiers launched in March 2026… at $30, $90 and $300" Sources [Official docs] Dream Machine Guide: Payments & Subscriptions (lumalabs.ai) [Secondary source] eesel.ai (eesel.ai) [Secondary source] magichour.ai (magichour.ai)
Plus	US$29.99/mo ≈ €26.41	US$23.99/mo	—	Supported Sources and evidence Status Supported Confidence 58/100 Method web research (secondary sources) Observed 29 Sept 2026 Confirmed on the official source Not yet confirmed verbatim on the official source Evidence Web search summary: "Lite: $9.99/month (or $7.99/month with annual billing); Plus: $29.99/month (or $23.99/month…); Unlimited: $94.99/month (or $75.99/month…)… The legacy Dream Machine plans (Lite, Plus, Unlimited) still exist and keep a free tier, while the newer Luma Agents tiers launched in March 2026… at $30, $90 and $300" Sources [Official docs] Dream Machine Guide: Payments & Subscriptions (lumalabs.ai) [Secondary source] eesel.ai (eesel.ai) [Secondary source] magichour.ai (magichour.ai)
Unlimited	US$94.99/mo ≈ €83.65	US$75.99/mo	—	Supported Sources and evidence Status Supported Confidence 58/100 Method web research (secondary sources) Observed 29 Sept 2026 Confirmed on the official source Not yet confirmed verbatim on the official source Evidence Web search summary: "Lite: $9.99/month (or $7.99/month with annual billing); Plus: $29.99/month (or $23.99/month…); Unlimited: $94.99/month (or $75.99/month…)… The legacy Dream Machine plans (Lite, Plus, Unlimited) still exist and keep a free tier, while the newer Luma Agents tiers launched in March 2026… at $30, $90 and $300" Sources [Official docs] Dream Machine Guide: Payments & Subscriptions (lumalabs.ai) [Secondary source] eesel.ai (eesel.ai) [Secondary source] magichour.ai (magichour.ai)

Prices as shown by the vendor, usually excluding VAT. Amounts in currencies other than euro are converted indicatively. Amounts in USD; conversion to euro is indicative (ECB 29 Sept 2026).

Price history (Time Machine)

No price changes recorded yet. When a price changes, it appears here with source and date.

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