Brevo vs Klaviyo
A Fair Fight: the same criteria, the same evidence standards, and no overall winner. Which is better depends on what you need.
Both can: Email marketing
| Criterion | Brevo | Klaviyo |
|---|---|---|
| Entry price | US$9/mo✓ (best on this point)Supp. | US$20/moSupp. |
| Free plan | yesSupp. | yesSupp. |
| Free trial | unknown | unknown |
| Pricing model | Free + paidSupp. | Free + paidSupp. |
| Platforms | Web, APIUnver. | Web, iOS, Android, APIUnver. |
| API | yes | yes |
| Open source | unknown | unknown |
| Self-hostable | unknown | unknown |
| EU data residency | unknown | unknown |
| Data processing agreement | unknown | unknown |
| Dutch | unknown | unknown |
| Trains on your data | unknown | unknown |
| Watermark (free) | unknown | unknown |
| Commercial use (free) | unknown | unknown |
| Level | Beginner✓ (best on this point) | Intermediate |
| Capabilities | Email marketing, Email writing, Customer support chatbot | Email marketing, Email writing |
| Visit Brevo | Visit Klaviyo |
When to choose which?
Choose Brevo if you…
- → want the lowest entry price
- → want a tool that's easy to learn
Choose Klaviyo if you…
- → work on iOS
- → work on Android
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